Curly Hair 3-Step System: Shampoo, Conditioner, and All-in-One Styler

Curls ≠ Complicated: Take the Guesswork Out of Your Wash Day and Enjoy Healthy, Beautiful Hair with Our Simplified Curl Routines.

Our mission at LUS (Love Ur Self) is simple: to encourage you to love and accept yourself, so your unique beauty can shine through. We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and all-in-one styler. We put a lot of love into developing our products, using powerful and effective ingredients that actually work, while leaving out any harmful or trendy ingredients.

Customized for Different Curl Types: Whether you have loose and bouncy ringlets or tight and springy spirals, our Curly 3-Step System is tailored to your specific needs. Infused with Shea Butter and Moringa Oil, our products are full of hair-nourishing nutrients that repair, strengthen, moisturize, and reduce breakage, leaving your curls soft, defined, and full of shine.

For Touchable, Defined Curls: LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system that's made especially for you. Our products are designed to provide definition without crunch, cast, or stickiness.

Clean, Vegan, and Cruelty-Free: Our curly hair products are never tested on animals, and they're also gluten-free, so you can rest assured that they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and that's why we created these products to help bring out the best in your unique curls.

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