PATTERN Strong Hold Gel for Curly, Coily and Tight-Textured Hair

Our mission is to exceed the beauty needs of the curly, coily, and tight-textured community. We are centered around the celebration of Black beauty, and we are an active space for uplifting and loving our authentic beauty. We are Black-owned and Black-founded.

The products are infused with sea moss, aloe vera, and chia seeds to nourish and fortify curls. They offer luscious slippage to easily distribute through the hair, making them ideal for slick styles. The products also provide lasting hold without damaging curls, coils, or tight textures.

We are committed to being cruelty-free and not tested on animals.

The brand offers a range of travel-sized shampoos, conditioners, styling products, and tools to cater to the diverse needs of the curly, coily, and tight-textured community. These products are designed to help individuals embrace and celebrate their natural beauty, while also providing effective solutions for their haircare needs.

Whether you're looking for a shampoo to cleanse and nourish your curls, a conditioner to deeply hydrate and soften your tresses, or a styling product to achieve your desired look, the brand has you covered. The tools, such as combs and brushes, are also carefully selected to work seamlessly with the unique hair textures of the community.

The brand's commitment to Black-owned and Black-founded businesses is a testament to their dedication to empowering and supporting the community. By offering high-quality, innovative products that cater to the specific needs of the curly, coily, and tight-textured community, the brand aims to create a space where individuals can feel celebrated, uplifted, and confident in their natural beauty.

In summary, the brand's mission is to provide a comprehensive range of haircare solutions that cater to the diverse needs of the curly, coily, and tight-textured community. Through their cruelty-free, nourishing, and effective products, as well as their commitment to Black-owned and Black-founded businesses, the brand is dedicated to empowering individuals to embrace and celebrate their authentic beauty.

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